Xbox’ Phil Spencer responds to Stadia – Microsoft “Will Go BIG” at E3

Xbox' Phil Spencer responds to Stadia - Microsoft

Xbox’ Phil Spencer responds to Stadia – Microsoft “Will Go BIG” at E3

Yesterday, Google revealed its Stadia Game Streaming service to the world, highlighting that their cloud gaming platform would utilise hardware that is more powerful than an Xbox One X and PlayStation 4 combined, at least on the GPU side. 

In an email to his employees, Microsoft’s Phil Spencer revealed his thoughts on Stadia, stating that the announcement acted as validation that the company’s work on Project xCloud, the Xbox Streaming service, over the past few years. 

In further comments, Phil Spencer also confirmed that Microsoft would reveal more about their cloud streaming service at E3 2019, where Phil Spencer promises to “go big”. Phil Spencer believes that implementation will be everything in the world of cloud gaming, with gaming content and community integration acting as vital roles within the ecosystem. 

With these factors in mind, Microsoft believes that they can win the day, as Xbox hardware boasts backwards compatibility with legacy gaming titles, widespread developer support and greater brand recognition within the gaming market. Google needs to prove themselves to make Stadia a success.  

Below is Phil Spencer’s full email to his employees regarding Stadia. 


     We just wrapped up watching the Google announcement of Stadia as team here at GDC. Their announcement is validation of the path we embarked on two years ago..

Today we saw a big tech competitor enter the gaming market, and frame the necessary ingredients for success as Content, Community and Cloud. There were no big surprises in their announcement although I was impressed by their leveraging of YouTube, the use of Google Assistant and the new WiFi controller.

But I want get back to us, there has been really good work to get us to the position where we are poised to compete for 2 billion gamers across the planet. Google went big today and we have a couple of months until E3 when we will go big.

We have to stay agile and continue to build with our customer at the center. We have the content, community, cloud team and strategy, and as I’ve been saying for a while, it’s all about execution. This is even more true today.

Energizing times.



Microsoft has already confirmed that public trails for Project xCloud will be available later this year, though at this time it is unknown whether or not the full service will make its debut in 2019. Expect to hear more at E3 2019. 

You can join the discussion on Phil Spencer’s response to Google’s Stadia on the OC3D Forums.