Ubisoft reveals huge sales growth on PC in 2017/18 financials
Ubisoft reveals huge sales growth on PC in 2017/18 financials
In the year, Far Cry 5 proves to be Ubisoft second biggest release to date, earning $310 million within its first week of sale while games like Assassin’s Creed Origins and Rainbow Six Seige continues to be successful.Â
Digital revenue is up 37.8% this year, representing 58.0% of total sales, a value of €1,004.7 million. This growth is driven by a 66.2% boost in mobile revenue and increased “Player Recurring Investment” (PRI), earnings from microtransactions, DLC, and other recurring payments. PRI revenue has risen by 58.7%, making up 27.9% of total sales, earning Ubisoft €826 million.Â
Today, PC is Ubisoft 3rd largest platform by sales revenue, accounting for 21% of sales, an increase from the platform’s 17% of sales last year. This boost makes PC almost as big as Xbox One, which now accounts for 23% of game sales, though PS4 remains dominant with 43% of sales revenue. This gain is even more significant if you consider the release of Nintendo’s Switch console, which accounted for 5% of Ubisoft’s revenue. More platforms were competing for a slice of the pie and PC still managed to increase its revenue share.  Â
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The 2017/18 has been good for Ubisoft, with releases like Assassin’s Creed Origins and Far Cry 5 acting as turning points for their respective series’, with recent iterations like Assassin’s Creed Syndicate and Far Cry Primal proving both divisive and unpopular amongst fans of both series. Â
If this data is anything to go by, Ubisoft will continue to push for Player Recurring Revenue, which is currently acting as a major growth vector for the company, though their increasing PC revenue will hopefully help them to develop more high-quality PC releases like Far Cry 5.Â
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