Intel Core Ultra 200 “Arrow Lake” CPUs hit new pricing lows on Prime Day

Intel’s Core Ultra 200 series CPU pricing has almost halved since launch

Intel’s Core Ultra 200 series “Arrow Lake” CPU pricing has plummeted since launch. For Amazon Prime Day, Intel’s latest CPUs have seen their pricing hit new lows. Now, some of Intel’s CPU models are selling for prices that are half of what they were at launch. That’s how unpopular Intel’s newest CPUs are…

Intel’s Core Ultra 7 265K was launched in the UK at £379.99 (evidence). Today, the same CPU can be purchased for £220. That’s a discount of over 40% compared with day-1 pricing.

For Intel’s Core Ultra 5 225KF, pricing has almost halved from its launch-day price of £278.99 to £140.97. Even at these bargain basement prices, 0% of Intel’s limited stock of “Amazon Day deal” CPUs have been claimed, at least at the time of writing.

• Intel Core Ultra 5 245KF (6 P-Cores + 8 E-Cores) – £140.97 (was £198.75)
• Intel Core Ultra 5 245K (6 P-Cores + 8 E-Cores) – £154.97 (was £209.99)
• Intel Core Ultra 7 265K (8 P-Cores + 12 E-Cores) – £220.00 (Was £259.98

Why is the Core Ultra 200 series now so cheap?

The unfortunate aspect of Intel’s Core Ultra 200 series “Arrow Lake” CPUs is that they fail to deliver the performance gains consumers expect from Intel. In fact, they often perform worse than their last-gen counterparts, especially in games. While lower pricing does make these new CPUs more attractive, it is clear that Intel Arrow Lake CPUs needed to lower their prices to secure sales. Simply put, you don’t offer discounts this deep unless you have to.

If Intel can address the issues facing Arrow Lake, it is likely that Intel’s fortunes will change. Regardless, it remains to be seen how Intel’s next-gen CPUs will perform. Furthermore, we know that these CPUs will likely have a new AMD Ryzen lineup to compete with.

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