AMD CEO confirms “early March” launch for Radeon RX 9070 series GPUs

AMD’s CEO, Lisa Su, has confirmed that RDNA 4 is launching in early March

During the company’s Q4 2024 earnings call, AMD’s CEO, Lisa Su, confirmed that the company would launch their first RDNA 4 GPUs in “early March”. AMD will target the “highest volume portion of the enthusiast gaming market” with their new Radeon RX 9070 series GPUs.

Lisa Su has claimed that these new GPUs will “bring high-quality 4K gaming to mainstream players.” This comes thanks to AMD’s improvements in AI and ray tracing performance. AMD’s new AI-powered upscaling technology, FSR 4, also plays a role in enabling this feat.

With AMD talking about “mainstream players,” we hope that AMD is signalling aggressive GPU pricing with this release. The high-end GPU market has a severe pricing problem, making PC gaming increasingly inaccessible to “average Joe” gamers. Aggressive pricing from AMD would buck this trend, and many PC gamers would appreciate that.

In Gaming Graphics, revenue declined year over year, as we accelerated channel sellout in preparation for the launch of our next-gen Radeon 9000 series GPUs.

Our focus with this generation is to address the highest volume portion of the enthusiast gaming market with our new RDNA 4 architecture. RDNA 4 delivers significantly better rate tracing performance and add support for AI-powered upscaling technology that will bring high-quality 4K gaming to mainstream players when the first Radeon 9070 series GPUs go on sale in early March.

Dr. Lisa Su – AMD CEO (Q4 2024 Earnings Call)

AMD is expected to host an RDNA 4 Press Conference later this month. This is where AMD will reveal the specifications and performance of their Radeon RX 9070 series graphics cards. Specifications for these GPUs have already leaked, though these leaks have not been confirmed.

You can join the discussion on AMD’s Radeon RX 9000 launch plans on the OC3D Forums.