AMD has prevented ASRock from releasing Radeon Graphics cards in Europe

AMD has reportedly prevented ASRock from releasing Radeon Graphics cards in Europe

AMD has prevented ASRock from releasing Radeon Graphics cards in Europe

Earlier this year, ASRock entered the GPU market with a bang, creating new custom variants of AMD’s Radeon RX 500 series of graphics cards. This new Phantom Gaming graphics card lineup has so far remained outside of European hands, aside from the few who ordered the product from foreign markets. 

Now it appears as if ASRock’s latest Radeon graphics cards will not be sold within the European market anytime soon, with several sources reporting that the AIB has not been permitted to sell within the region by AMD. Stranger still is ASRock’s inability to sell graphics cards in Taiwan, the company’s home region, another oddity for the PC giant. 

 
In a statement to Tom’s Hardware, ASRock has stated that they have been permitted to sell their graphics cards in South America and most APEC regions, excluding China, Hong Kong and Taiwan. The APEC regions that can be serviced by ASRock include Australia, Brunei, Canada, Indonesia, Japan, South Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, United States, Mexico, Papua New Guinea, Chile, Peru, Russia and Vietnam.

 

  … The VGA card products are only sold in South America and APEC (exclude China, Hong Kong and Taiwan) at first. I can not provide you with the MSRP and the warranty term because they are different in different sales region … 

AMD has reportedly prevented ASRock from releasing Radeon Graphics cards in Europe

 

It is not uncommon for some graphics cards to be banned from sale in Europe, with Colorful and Colorfire acting as noteworthy examples and other oddities like Galaxy/Galax using the KFA2 name in Europe. 

If a European customer wants to purchase an ASRock graphics cards, they will need to be willing to deal with international shipping costs and the taxes associated with it, though it is undeniably disappointing that consumers here are being denied the ability to purchase ASRock’s first generation of graphics products. 

UpdateTom’s Hardware has since removed the quote from their website which stated that “AMD has not agreed to sell [ASRock GPUs] in EU, that is really a pity.”, with Forbes’ Jason Evangelho reporting that “in Europe, ASRock has decided not to sell Phantom Gaming graphics cards commercially”. 

This situation seems to be a lot more complex than most onlookers have previously reported. We will update this article with new information as it becomes available. 

Update #2 – ASRock has released an official statement regarding the regional availability of their Phantom Gaming series graphics cards. 

You can join the discussion on AMD preventing ASRock from selling their Phantom Gaming graphics cards in the European market on the OC3D Forums.