AMD releases a statement regarding RX Vega pricing and availability

Radeon RX Vega 64 continues to exceed expectations. AMD is working closely with its partners to address this demand. Our initial launch quantities include standalone Radeon RX Vega 64 at SEP of $ 499, Radeon RX Vega 64 Black Packs at SEP of $ 599, and Radeon RX Vega 64 Aqua Packs at SEP of $ 699. 

We are working with our partners to restock all SKUs of Radeon RX Vega 64 including the standalone cards and Gamer Packs over the next few weeks, and you should expect quantities of Vega to start arriving in the coming days. 

  
After speaking with retailers and board partners we have confirmed that AMD’s RX Vega GPUs are low margin products, so much so that selling GPUs for £449 in the UK would cause retailers to lose money without a rebate from AMD to cover these losses. 

Hitting AMD’s suggested etail price (SEP) requires both retailers and board partners to sell their products with very low margins, making the prospect of a Vega price decrease unlikely in the near future. 

The only way for AMD’s RX Vega 64 to once again hit retail pricing of £449, AMD will need to reintroduce their Standalone RX Vega GPU with a retailer rebate to cover the losses that retailers would sustain given the RX Vega’s standard pricing. Without this rebate and standalone GPUs, AMD’s RX Vega will continue to cost between £549 and £599 and come with AMD’s bundled game pack.  

 

 

We have word that a “few hundred” RX Vega 64 GPUs will land at Overclockers UK next week, though at this time we have no confirmation at this time that AMD plans on reinstating their RX Vega 64 standalone £449 pricepoint with a retailer rebate. 

The pricing of AMD’s RX Vega 64 is simply not going to lower to AMD’s advertised SEP price of $499/£449 without AMD themselves investing in retailer rebates, as everything that we have heard from retailers so far suggests that RX Vega 64 GPUs are simply unprofitable at this price without them. 

  

You can join the discussion on AMD’s RX Vega pricing on the OC3D Forums.