AMD’s Frank Azor promises that RDNA 2 won’t have a “paper launch”

AMD's Frank Azor promises that RDNA 2 won't have a

AMD’s Frank Azor promises that RDNA 2 won’t have a “paper launch”

A lot of PC gamers are disappointed right now, as Nvidia’s RTX 3080 and RTX 3090 graphics cards have both launched with lacklustre retail stocks. Both graphics cards sold out within minutes of launch, and that has left customers dissatisfied with Nvidia. 

In a recent tweet, a VR developer called Andre Elijah expressed his disappointment that he was unable to acquire an Nvidia RTX 3090 graphics card. Within this tweet, Andre bet $10 that AMD’s RDNA 2 series of graphics cards would “be a paper launch too.” In response, AMD’s Frank Azor said this: “I look forward to taking your $10”. 

In a later tweet, Frank Azor stated that AMD is “Doing our best to set and meet proper expectations.” Hopefully, this means that AMD plans to launch RDNA 2 with ample retail stocks and without questionable marketing claims. 

AMD plans to discuss RDNA 2 on October 28th, and it now seems clear that Radeon intends to announce new products as part of this event. This means that we can expect to hear about AMD’s Radeon RX 6000 series of graphics cards, with detailed product specifications, pricing and release date information. 

Given the negative press and fan feedback surrounding Nvidia’s Ampere launch, gamers can be sure that AMD will do whatever it can to avoid the same pitfalls with its Radeon products. That said, there is no guarantee that AMD will be able to ensure that they will be able to maintain ample stocks of its RDNA 2 products at launch. 

AMD's Frank Azor promises that RDNA 2 won't have a  

AMD’s RDNA 2 architecture will provide AMD with an excellent opportunity to surpass Nvidia, as while Ampere provides gamers with impressive performance levels, it doesn’t deliver much more than Turing in terms of power efficiency. 

With RDNA 2, AMD plans to deliver gamers a 50% gain in performance-per-watt over RDNA, a factor which will allow AMD to deliver some impressive performance gains over the company’s existing products. These gains should allow AMD to bring its latest products in line with Nvidia when it comes to power efficiency, if not exceed Nvidia in some cases. 

At this time, the performance of AMD’s RDNA 2 products remains to be seen. That said, team Radeon is sure to deliver a product that can give Nvidia a run for their money. The question today is whether or not AMD can best the RTX 3080. 

Even if AMD can surpass the RTX 3080 in some titles, it is worth noting that Nvidia has DLSS and years to RTX-focused ray tracing game implementations on their side. If AMD does not have an answer to DLSS, Nvidia will have a critical advantage to hold over Radeon. DLSS will be featured within a lot of 2020’s AAA releases, giving Nividia a large advantage in games like Watch Dogs Legion, Cyberpunk 2077 and Crysis Remastered (a DLSS patch is coming). 

AMD's Frank Azor promises that RDNA 2 won't have a  

To succeed, AMD’s upcoming RX 6000 series lineup will need to show gamers that it has the raw performance and software support to counter Nvidia’s RTX products and features. Only time will tell whether or not Radeon can do this. 

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