AMD’s Lisa Su confirms that Navi will launch in Q3

AMD's Lisa Su confirms that Navi will launch in Q3

AMD’s Lisa Su confirms that Navi will launch in Q3

AMD’s Lisa Su has confirmed that the company’s Navi series of graphics cards will launch in Q3 2019 and launch with “a lot of new features”. During the same call, Su noted that Navi would feature pricing that is “below where the Radeon 7 is positioned”, but didn’t give performance estimates. 

Given the graphics card’s sub-Radeon VII pricing, AMD’s initial Navi offerings will be a mid-range offering for the sub-$600 graphics card market. At this time we can only guess at the performance levels of AMD’s upcoming Navi offerings, but recent rumours have suggested that AMD will release a Navi SKU that can surpass the Radeon RX Vega 64. 

When asked about ray tracing Lisa Su refused to comment, stating that more details about Navi will be revealed at a later date. Sony’s next-generation PlayStation console will utilise AMD’s Navi graphics architecture and feature ray tracing capabilities, suggesting that AMD may have some ray tracing silicon cooked into their Navi graphics lineup.   
   

AMD's Lisa Su confirms that Navi will launch in Q3  

With AMD’s sub-Radeon VII pricing we know that Radeon doesn’t have a new flagship-level graphics cards up their sleeve, which makes sense given the low volume nature of the ultra-high-end market. Focusing Navi on lower price points gives AMD an opportunity to tap into a larger volume of consumers, especially if Navi can deliver a better price-to-performance ratio than Nvidia’s Geforce lineup. 

Challenging Nvidia’s RTX 2080 Ti wouldn’t secure AMD much market share, simply because most PC gamers cannot afford a £1000 graphics card. Focusing Navi on the sub-$600 markets will allow AMD to tap into a larger consumer base, assuming that they properly execute their Navi launch and offer a true generational leap over their existing product stack. 

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