ASUS reveals their SFF-Ready PRIME series of GeForce RTX GPUs at Computex 2024

ASUS has revealed their first PRIME series graphics cards

For the first time, ASUS’ PRIME brand has entered the GPU market, promising small form factor compatibility, “wallet friendly” pricing, and an effective triple fan cooling solution.

At Computex, ASUS has revealed PRIME series RTX 4060 Ti, RTX 4070, and RTX 4070 SUPER graphics cards. All three GPUs will launch with triple-fan cooling solutions, dual BIOS functions, and durable dual ball bearing fans.

All three GPUs are “compatible with the Nvidia GeForce SFF-Ready Program”. This appears to be a new standard for the sizing of small form factor graphics cards. All three PRIME GPU models will measure in at 50mm thick, and 269mm long.

Cooling-wise, ASUS has stated that these new PRIME series GPU models will feature “many of the cooling innovations that users will find on ASUS Dual models”. With an added fan and a larger heatsink, ASUS’ PRIME GPUs should be both cooler-running and quieter than their Dual counterparts. Additionally, the dual-BIOS switch on these GPUs let users select either a “performance” or “quiet” mode.

These new PRIME series GPUs are made to match nicely with ASUS’ other PRIME series products. This product lineup includes motherboards, PC cases, power supplies, and CPU liquid cooling solutions.

ASUS has confirmed that their new Prime series GPUs will be available soon at retailers.

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