Nvidia boosts the quality of online video with RTX Video HDR

Nvidia introduces RTX Video HDR with their latest GeForce drivers

Alongside the release of their RTX 4070 Ti SUPER (Review Here) graphics card, Nvidia has released a new RTX driver feature called RTX Video HDR. This new feature uses the AI power of modern GeForce graphics cards to transform Standard Dynamic Range (SDR) video to High Dynamic Range (HDR) content on compatible internet browsers and HDR10 displays.

When combined with RTX Video Super Resolution, Nvidia RTX graphics cards can now increase the visual detail of online video and convert it to HDR. This can have a dramatic impact when playing video through your internet browser. Dark scenes in movies will have more clarity detail with Nvidia’s latest RTX features.

Streaming services becoming increasingly expensive. One neat aspect of Nvidia’s AI Video features is that they can allow GeForce users to get a better experience with lower resolution, non-HDR content plans. Yes, native HDR/4K content is better, but AI can make lower resolution SDR content a lot better.

RTX Video HDR makes me want a new Nvidia Shield TV

Nvidia are working hard to make AI a must-have technology for all PC owners. Whether they are gaming, creating content, or simply streaming video, Nvidia wants AI to be part of the expereince. With RTX Video HDR and Super Resolution, Nvidia has given anyone to watches YouTube, Netflix, Twitch, or other streamed video online a reason to own an Nvidia GPU. With OLED laptops and monitors becoming more common, now is a great time to enjoy HDR content.

Honestly, Nvidia’s new RTX Video technologies show us that Nvidia could easily make an epic Shield TV successor. With AI HDR and Super Resolution capabilities, a new Nvidia Shield TV could be a must-have device for anyone with an HDR TV. An Android TV solution with this technology built-in would be a great addition to any home entertainment setup. Nvidia would be foolish not to take advantage of demand for such a product. This is especially true given how popular their other Shield TV units still are (despite their age).

You can join the discussion on Nvidia’s RTX Video HDR technology on the OC3D Forums.

Mark Campbell

Mark Campbell

A Northern Irish father, husband, and techie that works to turn tea and coffee into articles when he isn’t painting his extensive minis collection or using things to make other things.

Follow Mark Campbell on Twitter
View more about me and my articles.