Valve Retires Steam’s Video Section to Focus on Gaming

Valve Retires Steam's Video Section to Focus on Gaming

Valve Retires Steam’s Video Section to Focus on Gaming  

In recent years Valve has attempted to expand Steam beyond the realms of PC games and software, hoping to create a storefront which sold many forms of digital media, from Movies through to Music. This attempt has failed to gain any meaningful traction. 

Valve has announced today that the company is retiring the video section of their Steam storefront, removing non-gaming video content from sale on the platform. Owners of Steam’s movie content will still be able to access them, but new purchases will not be possible. However, gaming related video content will remain available on Steam, with store pages that are linked directly to related games. 

With Steam seeing increasing competition from the likes of Epic Games, Bethesda, EA and Ubisoft, Valve has decided to focus further on their core gaming audience, cutting away a section of their storefront that failed to generate significant revenues for the company. At this time Valve is working on a major overhaul of Steam’s UI on PC, a change which will modernise the application and hopefully make the client more user-friendly.

Below are Valve’s comments regarding the closure of Steam’s Video/Movie section.   
 

     For the past few years, we have worked on expanding Steam beyond games and software by building a video platform that supports paid and free video content. In reviewing what Steam users actually watch, it became clear we should focus our effort on offering content that is either directly related to gaming or, is accessory content for games or software sold on Steam. 

As part of this refocus, we have retired the Video section of the Steam Store menu with an expectation that video content is discovered via the associated game or software store page, or through search, user tags, recommendations, etc. 

Over the coming weeks a number of non-gaming videos will be retired and will no longer be available for purchase. Previously purchased content will remain available to owners.

Valve Retires Steam's Video Section to Focus on Gaming

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