Gigabyte trolls ASUS with PCIe EZ-Latch demonstration

Gigabyte pokes fun at ASUS’ PCIe Q-Release woes with 100 GPU insertions video

Gigabyte Aorus Japan (via Videocardz) has released a video trolling ASUS over their “Q-Release Slim” controversy. In their video, Gigabyte Aorus Japan showcased its PCIe EZ-Latch system going through the “Ultimate PCIe Scratch Test.” This test saw the company insert and remove a graphics card 100 times.

Gigabyte uses a standard button release for its PCIe EZ-Latch system. This allows GPUs to be removed from the motherboard with minimal effort. Just push the button and remove your graphics card. No specific movements or pull directions are necessary. In contrast, ASUS’ Q-Release Slim system requires no button pushes, but the mechanism can scratch GPU PCBs. While this has never resulted in dead GPU or PCIe slot, this damage is concerning to users.

Start building your PC with confidence! GIGABYTE’s renowned easy DIY and ultra-durable design allows you to enjoy a smooth, hassle-free build experience and rock-solid reliability. No more worrying about peeling golden finger contacts or scratches caused by metal edges!

– Gigabyte Aorus Japan

自信を持ってPC 組立を始めましょう！🚀
　
GIGABYTE の定評ある簡単 DIY かつ、超耐久性仕様により、スムーズで手間のかからない自作と、堅牢な信頼性をお楽しみいただけます。💪
　
金色ゴールデンフィンガー接点の剥がれや金属エッジによる傷を心配する必要はもうありません。🔥🔧 pic.twitter.com/ijWSdjxBYf

— AORUS (JP) (@AORUS_JP) March 10, 2025

While Gigabyte didn’t directly call out ASUS, it is clear who this post is aimed at. Gigabyte is highlighting its GPU release system to remind customers about ASUS’ problematic Q-Release Slim system. All in all, this is an easy way for Gigabyte to score points with potential customers at ASUS’ expense.

Does this kind of marketing make you more likely to buy a Gigabyte motherboard? You can join the discussion on Gigabyte trolling ASUS over its PCIe Q-release issues on the OC3D Forums.