AMD slashes their RX 5700 series pricing ahead of launch

AMD’s Radeon Navi series of graphics cards are due to launch on July 7th, or 7/7, as the company’s marketing material puts it. At E3 2019, AMD revealed the specifications and pricing of their new 7nm graphics lineup, but since then team Radeon has had a change of heart. 

Earlier this week, Nvidia revealed their RTX Super graphics lineup, drastically reducing the pricing of much of their lineup while also delivering gamers bumped up hardware specifications. This launch shakes up the GPU landscape and has prompted AMD to have another look at their pricing structure, leading the company to cut the prices of their upcoming Navi lineup. 

With Navi, AMD plans to offer gamers better value than the competition and to do that AMD has dropped the price of their Radeon RX 5700 XT by $50, and their RX 5700 by $30, leaving these graphics processors with SEPs (suggested etail prices) of $399 and $349 respectively. 

This shift in pricing will bring both the RX 5700 XT to the same pricing levels as the RTX 2060 Super Founders Edition, with AMD having previously aimed the RX 5700 XT at Nvidia’s RTX 2070. This means that, at least according to AMD’s marketing materials, that AMD’s RX 5700 XT should offer higher performance levels in a variety of games, given the card’s aims for similar or better performance than an RTX 2070. 

The table below includes the specifications and pricing (US and UK (Estimated)) of AMD’s RX 5700 series of graphics cards. AMD’s Radeon Navi RX 5700 XT 50th Anniversary Edition will be available exclusively at AMD.com.