AMD’s reportedly lowering the prices of Navi ahead of their 7/7 launch

Rumour has it that AMD plans to reduce the pricing of their Radeon Navi series of graphics cards, enhancing their value proposition to deliver better value for money than their competition. 

With Nvidia’s release of their RTX Super series of graphics cards, AMD has a revamped competitor to fight against, forcing them to have another look at their pricing strategy, which was designed with Nvidia’s original RTX series of graphics cards in mind.  

What are AMD’s new RX 5700 and RX 5700 XT prices? No idea, but Videocardz has claimed that these new prices are under embargo until July 6th, one day before Navi’s official launch. 

We should expect lower pricing for both Radeon Navi GPU models, likely to counter Nvidia’s new RTX 2060 Super graphics card. Any price reduction is great news for consumers, as it delivers them more value for money from their Navi graphics purchases. This will be a welcome sight given today’s era of high GPU pricing, assuming this rumour is true.