ASUS reportedly shifts supply RTX 5070 Ti to RTX 5080 amid memory shortage
ASUS is reportedly limiting the supply of its RTX 5070 Ti models to prioritise its higher-profit RTX 5080 models
According to a report on Channel Gate, via WCCFTECH, ASUS are reportedly changing its GPU supply strategy. ASUS will reportedly continue to reduce its supply of its RTX 5070 Ti series GPUs to “primarily focus” on more profitable GPU models, such as its RTX 5080.
If this report is correct, the retail supply of certain RTX 50 series GPUs will drop. Earlier reports have claimed that Nvidia has shifted its focus to specific GPU models. These GPUs are where Nvidia’s limited supply of VRAM can be utilised most profitably. There were also reports in January that GPUs like Nvidia’s RTX 5070 Ti were being deprioritised.
If GDDR7 memory is in limited supply, it makes sense for GPU manufacturers to allocate this memory where it can be used most effectively. For example, why make a 16GB RTX 5060 Ti or RTX 5070 Ti when the same memory could be used to build an RTX 5080? It just makes good buisness sense.
Starting in Q2, ASUS is adjusting its sales strategy for its high-end graphics card series. Due to changes in the upstream GPU supply landscape, the supply of certain models may tighten. It is recommended that end-users and distributors nationwide adjust their sales focus accordingly.
- ASUS will continue to reduce the supply of the RTX 5070 Ti series. The factory will primarily focus on selling a few mainstream models, while related production capacity will gradually shift to the RTX 5080 series.
- The factory advises that the RTX 5080 series sales must maintain their current market share. Online sales and high-end DIY PC sales should be actively pursued, with the factory providing special sales support for this model. The factory also notes that an RTX 5080 Master EVO version may be released later; industry customers are advised to seize this opportunity and actively close orders.
– ChannelGate (Machine Translated)
This new report also claims that ASUS plans to release a new “RTX 5080 Master EVO” GPU model. While ASUS has released “EVO” series GPUs in the past, “Master” is not a term ASUS typically uses. After all, Gigabyte has its “Aorus Master” series. With this in mind, ASUS releasing an “ASUS Master” GPU would be very confusing. That said, it is not uncommon for different products to have similar names/branding.
If ASUS is deprioritising its RTX 5070 Ti models, it is likely that other brands are making similar moves. After all, all Nvidia partners should have similar memory constraints. If this report is true, RTX 5070 Ti GPUs will become less commonly available, which is bad news for gamers.
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