Kingston creates Kingston Fury, the company’s new gaming brand

Kingston Creates Kingston Fury, the company's new gaming brand

Kingston creates Kingston Fury, the company’s new gaming brand

Earlier this year, Kingston sold its HyperX gaming brand to HP for $425 million, giving HP the company’s gaming peripherals divisions, which covers products like keyboards, mice, mousemats, microphones, and console accessories.

This sale left Kingston with its memory and storage products, which line up perfectly with Kingston’s core business. Kingston’s SSD, flash, and memory products will now be marketed under the “Kingston Fury” brand, which will replace HyperX as Kingston’s gaming brand. 

Moving forward, Kingston plans to continue to deliver “leading-edge” DRAM and storage products, confirming that the company will launch DDR5-based memory modules later this year. Kingston also confirmed plans to release 3200MHz Fury Impact DDR4 SODIMM modules to deliver strong memory mobile performance to users of gaming laptops. 

     Kingston FURY continues the evolution of leading-edge, high-performance, enthusiast and gaming memory solutions from the largest independent memory manufacturer in the world, backed by three decades of Kingston engineering, testing, manufacturing and customer service expertise. The company’s leadership position in the DRAM industry demonstrates it has the passion, commitment and resources to make Kingston FURY the leading high-performance, enthusiast and gaming memory solution in the market.

Below are some of Kingston’s plans for their new Kingston Fury sub-brand:

– Kingston FURY Renegade: High-performance speeds and low latencies for insane performance. Top-of-the-line performance leader (in RGB and non-RGB) with DDR4 frequencies up to 5333 MHz.

– Kingston FURY Beast: Kingston’s popular enthusiast and gaming memory is the perfect high-performance, cost-effective upgrade (in DDR3 and DDR4 RGB and non-RGB), with speeds up to 3733 MHz.

– Kingston FURY Impact: Powerful SO-DIMM performance boost for laptops, NUCs and other small form-factor PCs (in DDR3 and DDR4) with speeds up to 3200 MHz.

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