Apple TV Now Shipping

News Posted 22/03/07
Author: PV5150
Source: DigiTimes

Apple logo

According to our online source, Apple has started shipping its Apple TV set-top box which allows multimedia content such as movies, TV shows, music, photos and podcasts on a PC or Mac to be viewed on a widescreen TV. Connectivity includes HDMI, component video, analog and optical audio for the TV and either Wi-Fi (IEEE 802.11b/g/n) or Fast Ethernet to the PC.

The Apple TV is designed to operate in conjunction with iTunes on a PC allowing users to browse and access their media library away from the computer using the included Apple remote control. Content can be synced from the PC onto the device’s 40GB hard drive or can be streamed directly from up to five computers.

…Despite the close integration with iTunes, the Apple TV does not allow users to purchase content directly from the iTunes Store commented some industry watchers. Also some have pointed out that although the Apple TV supports content up to high-definition 720p standard (1280×720) on widescreen TVs, content currently available on the iTunes Store is intended to be viewed on the much smaller screen of the iPod Video and is only offered in low-resolution VGA (640×480) or even QVGA (320×240) format, leading to speculation that Apple may be planning to introduce high-definition content to the service.

The Apple TV will be available beginning this week from the online Apple Store, Apple retail stores, and Apple Authorized Resellers for a suggested retail price of US$299.

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