ASUS promises “next-level” ROG innovations for CES 2026
2026 is going to be a big year for ASUS ROG
On January 6th, ASUS’ ROG division will be hosting its “Dare to Innovate” showcase at CES 2026. This event will celebrate 20 years of ROG, and will act as the launch event for a massive number of new products.
ASUS has confirmed that we will see new cooling solutions, motherboards, monitors, laptops, desktops and more. ASUS has also said to expect “a fresh generation of innovations.” This will include “world’s first breakthroughs” with ROG exclusive technology.
Specifically, ASUS has already confirmed that we will see ROG Strix and Crosshair motherboards, Zephyrus laptops, ROG gaming displays, and more. We will be at CES 2026 in January, and we plan to get hands-on with these new products as soon as they are unveiled.
This year’s lineup introduces a fresh generation of innovations throughout the ROG portfolio, including next-level gaming systems, revolutionary cooling solutions, and displays that offer breathtaking clarity and immersive experiences. Attendees can look forward to world-first technologies and imaginative engineering in motherboards, laptops, desktops, and gaming gear—including the latest ROG Strix and Crosshair gaming motherboards, Zephyrus laptop series, and ROG gaming displays, designed for performance, precision, and style. All featured ROG products and innovations will also be available for hands-on demonstrations at the ASUS & ROG CES 2026 Media Showroom at The Venetian Expo, Level 3, San Polo 3403. The showroom will be open on January 5 (10:00 to 17:30 PST) and January 6-8 (09:00 to 17:30 PST).
– ASUS
At CES 2026, ASUS plans to achieve performance breakthroughs using clever engineering and “expanded innovation”. That means that we expect laptops with reworked cooling, new processors, and other improvements. We also expect to see ASUS to launch more advanced motherboards, monitors, desktop PCs, and accessories.
ASUS’ CES 2026 ROG booth will be at The Venetian Expo, Level 3, San Polo 3403, between January 5th and 8th.
You can join the discussion on ASUS’ CES 2026 plans on the OC3D Forums.
