Google are killing 30-second unskippable ads on YouTube
Google are killing 30-second unskippable ads on YouTube
Google have now announced plans to kill 30-second unskippable ads on YouTube, with plans to support for engaging commercial formats that work better for both viewers and advertisers.
While most YouTuber users will see this as good news, this doesn’t mean that all unskippable ads will go away, with 15-second and 20-second ads sticking around. It is expected that YouTube wants to make use of 6-second “bumper ads” as their primary ad-type, with plans to continue moving to shorter, more user-friendly advertisements.
We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,
This change will no occur until 2018, so YouTube users will still have to make do with 30-second ads for many months to come.
You can join the discussion on YouTube abandoning 30-second unskippable ads on the OC3D Forums.