AMD confirms GPU price hike with partners – Report

Memory price mayhem will soon hit the GPU market

A report has claimed that AMD has issued a notice to its GPU partners that a price hike is coming. Why? The simple answer is that the global memory market is a mess. Rampant AI demand has caused a shortage of all types of memory, including the GDDR memory used for graphics cards.

AMD has reportedly confirmed that a price increase of “at least 10%” is coming. This is due to increased memory costs. Note that while AMD doesn’t produce DRAM, it supplies its GPUs with memory. If you want to blame anyone for rising GPU prices, it isn’t AMD; it’s AMD’s memory suppliers. AMD is simply passing on its higher memory costs to customers.

The continuous rise in memory prices has led to a significant increase in graphics card costs. Industry sources indicate that AMD, the second-largest graphics card manufacturer, has notified its partners of a second price increase across its entire product line, with the increase estimated to be at least 10%

– Report from UDN

If you want a GPU, you may be better off buying now than later

Note that AMD’s planned GPU price increases will only impact newly manufactured GPUs. This means that it will take a while before these supply-side price increases impact GPU prices at retailers. Many analysts believe that now is the last chance to get a graphics card at low prices before memory supply challenges impact GPU prices.

GPU pricing is expected to increase in 2026. If that is the case, today’s Black Friday deals may be the last opportunity to secure GPUs at MSRP pricing. Once the memory price hike hits newly manufactured AMD GPUs, it’s only a matter of time before they impact consumer GPU pricing.

Currently, Sapphire is offering customers sub-MSRP pricing for many of its Radeon RX 9000 GPU models. If today’s reports are true, this kind of pricing will not last.

You can join the discussion on AMD’s planned GPU price hike on the OC3D Forums.