RTX 5090 Pricing is rising rapidly

Baseline RTX 5090 prices have risen more than 28% in six months

Retail pricing for Nvidia’s gaming flagship, the RTX 5090, has risen sharply over the past few months. At the end of Summer 2025, baseline RTX 5090 models were available at prices close to Nvidia’s official MSRP (£1889). Today, the cheapest RTX 5090 GPU available through Overclockers UK is £2,399.99, and that GPU is Zotac’s RTX 5090 SOLID.

We’ve tracked this GPU model’s retail price and found it has increased by over 25% in the past six months. This results in a price increase of over £500 in the UK. The reason for this rising retail price is currently unknown. However, it is suspected that memory costs are affecting retail pricing. With 32GB of GDDR7 memory, this graphics card has more VRAM than any other gaming GPU on the market. That said, this cannot explain this price increase entirely.

(Overclockers UK retail pricing, via PCPartPicker)

With today’s RTX 5090 pricing, UK customers could have purchased an RTX 5090 and an RTX 5070 for the same (or less) money. Since lower-end Nvidia GPUs have not seen similar price increases, we can confirm that memory costs do not tell the whole story. Perhaps rising AI demand has created a supply shortfall, or another factor has affected Nvidia’s supply chain.

Regardless of how you look at it, Nvidia’s RTX 5090 has become significantly more expensive. Today, you can buy two RTX 5080 GPUs for less than a single RTX 5090. With its high MSRP, Nvidia’s RTX 5090 was already unaffordable for most people. Now, things have gotten worse.

You can join the discussion on RTX 5090 price increases on the OC3D Forums.