AMD admits they have “lost momentum” in gaming – promises yearly GPU releases

The computer graphics market is not very competitive these days, so much so that Nvidia has been able to maintain a performance and power efficiency lead over AMD without releasing a new gaming graphics architecture for over two years. 

At Computex, there were no new gaming graphics cards announcements, with Nvidia stating that their next Geforce series of graphics cards will release “a long time from now” while AMD’s only gaming announcement was the release of Powercolor’s RX Vega 56 Nano. 

PC World’s Mark Hachman has reported that AMD plans to release new gaming graphics cards every year moving forward, hoping to inject some excitement into the industry with new architectures, process node shrinks/adjustments and “maybe incremental architecture changes.”

David Wang, senior vice president of Engineering at AMD’s Radeon Technologies Group, has been reported as saying that “AMD had lost momentum” in the consumer enthusiast market and that the company was “spending all our energy in chasing AI.”

Ironically, AMD’s most exciting graphics card announcement was for Radeon’s Vega Instinct 7nm graphics card, a graphics card that is designed for AI/Deep Learning workloads, though AMD’s Lisa Su did promise that 7nm graphics cards will be coming to gamers.   

At this time, it is unknown whether or not AMD can deliver 7nm gaming graphics cards before Nvidia can release their next Geforce series of graphics cards. Even if they do, AMD will be fighting an uphill battle against Nvidia to gain GPU market share, as Nvidia’s dominance will has made it increasingly difficult to get game developers to take Radeon seriously.