AMD admits they have “lost momentum” in gaming – promises yearly GPU releases
AMD admits they have “lost momentum” in gaming – promises yearly GPU releases
At Computex, there were no new gaming graphics cards announcements, with Nvidia stating that their next Geforce series of graphics cards will release “a long time from now” while AMD’s only gaming announcement was the release of Powercolor’s RX Vega 56 Nano.Â
PC World’s Mark Hachman has reported that AMD plans to release new gaming graphics cards every year moving forward, hoping to inject some excitement into the industry with new architectures, process node shrinks/adjustments and âmaybe incremental architecture changes.â
David Wang, senior vice president of Engineering at AMD’s Radeon Technologies Group, has been reported as saying that âAMD had lost momentumâ in the consumer enthusiast market and that the company was “spending all our energy in chasing AI.”
Ironically, AMD’s most exciting graphics card announcement was for Radeon’s Vega Instinct 7nm graphics card, a graphics card that is designed for AI/Deep Learning workloads, though AMD’s Lisa Su did promise that 7nm graphics cards will be coming to gamers.  Â
At this time, it is unknown whether or not AMD can deliver 7nm gaming graphics cards before Nvidia can release their next Geforce series of graphics cards. Even if they do, AMD will be fighting an uphill battle against Nvidia to gain GPU market share, as Nvidia’s dominance will has made it increasingly difficult to get game developers to take Radeon seriously.Â
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Thanks to the introduction of 7nm process nodes, both AMD and Nvidia have a tremendous opportunity to offer increased clock speeds and greater energy efficiency with their next-generation graphics cards, hopefully allowing both companies to deliver a sizable generational leap in performance when moving away from Pascal and Vega.Â
We hope that AMD can regain some of their last ground in the gaming market, as a competitive marketplace will always breed more hardware and software innovation. We have already seen this occur in the CPU market thanks to the introduction of AMD’s Ryzen architecture, making the prospect of a similar situation in the GPU market incredibly appealing.Â
You can join the discussion on AMD’s plans to release a new series of gaming GPUs every year on the OC3D Forums.