Bethesda and Activision have one reason to step away from Geforce Now, Greed

Nvidia confirms day-1 Cyberpunk 2077 support for Geforce NOW

Bethesda and Activision have one reason to step away from Geforce Now, Greed

As it stands, there is no good reason for publishers to remove their games from Geforce Now. For starters, Geforce Now users need to own their games to play them using Nvidia’s streaming service. Geforce Now users have already paid for their games on PC. Geforce Now merely gives consumers the option to have their gaming PC in the cloud, rather than in their homes.  

Last weekend, Nvidia announced that the majority of Bethesda’s games catalogue was being removed from the company’s Geforce Now streaming service, leaving Wolfenstein: Youngblood as the only modern Bethesda game on the service. Even then, it is clear why Youngblood remains on Geforce Now, an Nvidia partnered title with support for Geforce RTX raytracing and DLSS. 

This news comes shortly after Activision Blizzard’s decision to remove its titles from Nvidia’s Geforce Now support list, making it likely that other publishers will soon follow suit.

Why are publishers pulling out of Geforce Now? The answer can only be greed. What Geforce Now offers is the ability for PC gaming to reach a wider audience, but it also stops publishers from getting its customers to purchase their favourite games again. Geforce Now can’t have a Skyrim re-release, and unlike Stadia, I don’t need to repurchase Destiny’s expansions to enjoy playing Shadowkeep on the cloud. 

If companies consider Geforce Now as a new gaming platform, it is easy to see why they don’t like it. New platforms typically mean new sources of revenue, and that isn’t what Geforce Now offers. What publishers forget is that Geforce Now has the potential to create new PC gamers, and that will give them new customers. 

Bethesda and Activision have one reason to step away from Geforce Now, and that's Greed  (Does Bethesda want a Geforce Now Skyrim re-release?)

Let’s be clear here, Geforce Now is a service which offers PC gamers an Nvidia-powered gaming PC on the cloud. As such, publishers shouldn’t be able to restrict what consumers do with the PC games they purchase. What’s next? Will publishers crackdown on Steam in-home streaming, or Windows game emulation on Linux? 

Bethesda’s decision to remove most of its games from Geforce Now is anti-consumer, and our opinion on this matter won’t change unless Bethesda gives us a good reason why they removed their most popular games from Geforce Now. Geforce Now is a great service for consumers, and it seems clear that many companies don’t see profit in it. 

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