Intel Kills of its Consumer-Grade Optane-Only SSD Lineup

XPoint memory is a hugely innovative storage medium, delivering non-volatile storage that offers characteristics that are closer to DDR-based memory than NAND Flash storage. With their Optane brand, Intel is hoping to exploit these characteristics to deliver compelling products for the PC market, though it looks like Intel are scaling back these plans. 

Tom’s Hardware has reported that Intel is discontinuing their Optane M10, 800P, 900P and 905P SSDs. This change will remove all of Intel’s Optane-only products from the consumer market, though it is worth noting that Intel has an H20 SSD in the works which will utilise Optane memory, albeit in conjunction with QLC NAND. In effect, Intel’s H20 SSD will use Optane memory to offset the downsides of QLC memory, acting as a fast cache for the slower memory type. 

With this move, Intel is making its Optane-only SSDs enterprise-only products for servers and workstations. Intel’s final order dates for new Optane-only consumer SSDs were January 13th, 14th and 15th respectively for their M10, 800P, and 900P/905P models. Intel’s final shipments for these drives will take place on February 26th. 

Intel is currently in the processor of selling their NAND manufacturing arm to SK Hynix, which effectively puts an end to Intel’s SSD ambitions. Future Intel SSDs will use NAND sourced from other manufacturers, giving Intel less room to innovate within the SSD market. That said, Intel has kept its Optane IP outside of this deal, which allows Intel to utilise XPoint technology to create future memory and storage products. 

With Optane being much more expensive than NAND flash, it is easy to see why XPoint/Optane-only SSDs have failed to have a huge impact on the consumer market. The PC market is already seeing significant performance increases with the move from mechanical storage to mainstream NAND-based SSDs and the move from SATA SSD storage to M.2 NVMe drives. NAND-based SSDs offer their users more storage per $, and Optane’s advantages have a niche appeal. Optane isn’t a mass-market product, which is why Intel’s best move is to focus primarily on the enterprise market. 

  
Once Intel’s Optane-only consumer SSDs disappear from retail shelves, they will be gone forever. Unless you are willing to pay for Intel’s enterprise-grade Optane drives, you will have to make do with NAND flash. Intel is unlikely to make and new Optane-only consumer SSDs anytime soon. 

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