Intel ARC “Big Battlemage” B770 GPU “Not Financial Viable” – Leaker claims
High memory prices may have killed the gaming version of Intel’s BMG-G31 GPU
When asked about the highly anticipated ARC B770 “Big Battlemage” GPU from Intel, a leaker has claimed that the product is no longer “financially viable”. It is likely that high memory prices may have forced Intel to delay, or cancel, its ARC B770 gaming GPU. This could mean that Intel’s BMG-G31 GPU may only launch as ARC PRO series products, like the 32GB ARC PRO B70.
Intel’s BMG-G31 GPU is reportedly 60% larger than the BMG-G21 (ARC B580). This should give Intel’s new ARC B770 GPU significantly more gaming performance than its lower-end counterpart. With a 256-bit memory bus, this GPU can also support 16GB of GDDR6 memory. This GPU also reportedly features PCIe 5.0 support.
With XeSS 3 support, the ARC B770 could be a strong contender in the mid-range GPU market. Performance-wise, it could challenge AMD’s RX 9700 and Nvidia’s RTX 5070. This GPU would push Intel further into the GPU market, securing both market share and mind share. That said, high memory prices will harm Intel’s margins. If what Bionic_Squash says is correct, the GPU may not be financially viable given today’s market conditions.
Not financially viable, I don't think it's going to launch anytime soon (if at all)
— Bionic_Squash (@SquashBionic) January 26, 2026
With AI datacenter buildouts driving up the price of PC hardware, it is possible that Intel’s BMG-G31 “Big Battlemage” GPU may only be viable as a professional-grade GPU. This is bad news for gamers, as the gaming GPU market is currently supply-constrained. GPU prices are rising, and having Intel’s ARC B770 GPU become available would help alleviate shortages. This is especially true if GPU shortages get worse.
Intel failing to release its ARC B770 would be hugely disappointing. I hope that this rumour isn’t true, but given the current state of the PC hardware market, it likely is. Hopefully, we will (officially) hear more about Intel’s BMG-G31 GPU soon.
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